I learned so much in my time at Yen Press - please hire me so that I can add multiple social media accounts to this page.
Anything that highlighted the work of our team - reminded customers that real people, proud of their work, made this product, did very well. So did pictures of cats. So this one was doubly effective.
This wasn't really an issue, but y'know what? Any excuse for a good joke.
We didn't work with influencers a ton, but when we did - we made it count.
I clipped and sent for approval a huge number of manga interiors - so that we had the material to capture a moment whatever the context.
This untagged reply was one of the take-aways from a great moment. We'd had some difficulty with fans of a certain series (the fans didn't like our version) Over the holidays, I read the series - and came back equipped to turn the dialogue around.
A much bigger moment from the same set of interactions - Incredibly positive community reaction from highly engaged fans.
Sometimes it's simple.